A strong financial backing gives an edge to companies with a prudent investment strategy, steady productivity improvement and resulting profit growth. Today's businesses are faced with constantly increasing competition, requiring funds to act swiftly, and respond to or anticipate changes in the market.

Making a strategic decision to go public is a very effective way of propelling a company to higher ground, arming it with the financial resources to pursue goals such as becoming a market leader in today's global economy. Going public will:

• Widen your company's capital base at low cost
• Enable your company to achieve a greater return on capital employed
• Enhance or build customer and public confidence
• Enhance corporate reputation and profile
• Help to attract and retain talents
• Provide a better environment for introducing improved control and management procedures